I joined Abilitie two months ago as the new Marketing Manager. I came from the industry of health and wellness-focused CPG products. The language used in my previous marketing efforts was informal, shorthand, and buzzy. I needed my audience to feel as though I was there next to them, chatting over an almond-milk latte with every piece of content I published.
When I transitioned over to Abilitie, I was drawn to the position by the “development” aspect of the company - at the core of everything I’ve ever done professionally has been the goal of helping people reach their maximum potential - and was excited to implement lessons learned from previous positions in a new setting.