Jeff Bezos once said, “It’s impossible to imagine a future 10 years from now where a customer comes up and says, ‘Jeff, I love Amazon; I just wish the prices were a little higher’ [or], ‘Jeff, I love Amazon, I just wish you’d deliver a little more slowly.’” Our default is to focus on what things will or may look like in the future.

https://trainingindustry.com/magazine/nov-dec-2019/the-future-of-learning-is-experiential/