Welcome to McKinsey’s Business Essentials Competition

You will work in teams of 2-3 participants, run a business, and compete for market share, making decisions in all areas of the business. You will need to analyze the business financials of your company and evaluate a downloadable ROIC tree. Will you be on the winning team?

Step 1: Overview of Challenge

Step 2: Interface Walk-Through

Watch this 5 minute interface walk-through that orients you to the simulation interface.

Step 3: Tutorial and Practice Round

Go through this 20-30 min in-game simulation tutorial that allows you to try your hand in a trial round before the start of the competition on the capstone day.


During the strategy session, you will need to utilize the Industry Report that you can find as part of these participant materials. You may want to download and print the participant materials in advance of the Capstone Day.

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