For over two decades, Moshe Cohen has been helping people unlock their potential to negotiate more effectively, communicate more skillfully, lead more purposefully, and manage conflict more artfully. His book, Collywobbles: How to Negotiate When Negotiating Makes You Nervous , combines negotiation with emotional intelligence to help you overcome emotional barriers, apply your skills, and become a more effective negotiator. In 1995, Moshe founded The Negotiating Table and has been teaching at Boston University’s Questrom School of Business since 2000. On this episode, we discussed why negotiation freaks people out so much, how you can prepare for your negotiations better, and why it’s important that you do. Additionally, Matt talks about his favorite memory from when he was a student in Moshe’s class at Boston University.