Kara Goldin is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water. She has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune’s Most Innovative Women in Food & Drink and EY Entrepreneur of the Year for Northern California. Kara has successfully navigated the world of large companies and startups in many industries including media, tech and consumer products. On this episode, we discussed her motivations for founding Hint and the lessons she’s learned along the way. She shares how she comes up with ideas for new products and the benefits of not going in with all the answers figured out. Finally, she shares some tips for hiring well and leading a fast-growth company.